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In much the same way you promote your business offline, you will need to promote your website online. There are a number of online promotional strategies that can be carried out, they include:
E-mail Marketing
Email marketing is a very effective means of reaching out to prospective customers and a powerful marketing tool for small business and organizations. Interlynk can create email newsletters and announcements that get immediate and measurable results. We help you build a comprehensive list of opt-in prospects and customers to execute ongoing marketing campaigns including direct emails, newsletters, weekly specials, seasonal discounts and more.
Our E-Mail Marketing services include:
Mailing list application customization and management
Web site integration
Campaign development and management Campaign tracking and reporting
Analysis of Website
We will analyze your website and make a plan of action for Search Engine Optimization, as well as keyword research that will enable both you and the search engines to see your website in a whole new light.
Page Optimization
This is where we look at your website design, structure, keyword densities, meta titles and descriptions so your website presents an appropriate view to the world. Page optimization is concerned with how a web page appears to the reader, be they humans or search engines. Good, structurally valid web design takes into account functionality, aesthetics, usability and accessibility. Finally, effective Web design is absolutely critical for Search Engine Optimization.
SEO (Search Engine Optimization)
We will write keyword-targeted content for your site to be both useful and appealing to human visitors and more visible to spiders/robots. The importance of SEO cannot be stressed enough: unique, valuable, relevant content is one of the most profound factors that differentiate one site from another, and can be absolutely critical when it comes to an appraisal from a search engine.
Link Building
Link building is the process of developing links to your website across similar websites of interest. Link building is a necessary part of SEO and helps to grow your business network. Links from relevant and important sites help to make your site appear more authoritative to the search engines.
Directory Listing
An online Directory is a centralized, searchable database containing classified business listings, which enable customers and businesses to easily locate the information they require. These directories are different to search engines and so require a different approach, we will create and manage your business directory campaign.
Affiliate Marketing
We can initiate, manage and help you grow an affiliate network – 3rd party websites receiving a commission for selling your goods / services.
Google Adwords
Management We will setup and manage your online Adwords campaign – a simple but highly effective pay per click (ppc) online advertising solution. We can help you with all these. That means we will do everything in our power to make your site successful. We talk with you first to determine a price, as this will depend on the nature of your products / services, keywords and budget.
Please contact us to arrange a telephone consultation.
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